Sixteen by Nine – Logo Animation

I was asked to bring a logo to life for Sixteen by Nine. A unique strategic planning and buying media agency with fresh perspective focused on placing TV & video at its core.

The name comes from the original HDTV format. Within the logo the orange stripe is the hero and instigator. In years to come the aim would be that the company is recognised by the orange stripe alone. The logo animation is about the format and the pixels which form a picture on a screen representing the multi format high resolution digital age in which we live. The orange stripe – like a magic wand – leads the pixels and makes sense of them as well as forming and bringing together recognizable characters of the logo.